UpTrade is a Sydney-based crypto brokerage whose members trade through a vetted network of partner brokers. Alpha is their research product — a subscription platform that bundles institutional-grade token research, real-time market data, portfolio analytics, and a community of analysts and traders for retail crypto investors.

As the sole engineer — wearing the product manager hat on the technical side — I was tasked with building Alpha end-to-end. I implemented secure authentication, a real-time portfolio tracker with P&L analytics, a crypto watchlist with TradingView integration, an in-house content CMS, a real-time community chat, in-app notifications alongside a transactional email system, and an events calendar. I also integrated Aquila AI, the platform's personal research-analyst chatbot, wiring it to live portfolio data so members can ask questions against their own holdings.

Working directly with the product owner, I translated each feature request into a technical proof of concept and iterated tightly on feedback until each scope landed.

Alpha was awarded Best Research Platform 2026 at Paris Blockchain Week.

Tap Electric is an Amsterdam-based start-up focused on streamlining EV charging while making it more affordable to its users.

With just the vision provided, I fully designed and implemented a simple, clean yet modern landing page which conveys the company's message of filtering out the non-vetted EV chargers though an interactive custom made map. The Tap Electric website aided brand awareness and helped secure an international deal between the Dutch start-up and a UK company, while additionally receiving great feedback from another international player in the EV charging market.

evPortal is a management platform which provides access to a global network of remotely managed EV charge stations.

With GreenFlux we've been developing the evPortal's platform which targets both B2B and B2C consumers. I've been in charge of the frontend development based on deliverables onto which I also have been contributing suggestions, ideas and principles. I've implemented features such as maps which use clustering algorithms to display the entire global network of EV chargers managed by the platform, and custom charts displaying statistics regarding charging groups spanning up to hundreds of chargers which allows the diagnosis and analysis of charging behaviour at a glance.

Some of these complex yet market specific features were used in marketing and sales demos which aided the acquisition of new international business customers.

Foto Service is a small Bucharest based photography company founded 34 years ago. In the past few years, management decided to diversify its services adding a variety of new products among which are photobooks, custom books bindings, branding services through physical product customization and graduation thesis hardcovers (a local mandatory requirement for students thesis delivery).

After assessing their marketing acquisition strategies and brainstorming together with the management, I suggested a transition from an outdated landing page towards a new yet niched brand marketed through a simple online shop which would streamline the selling operations.

I created the new brand name 'Coperti la Plic', its logo and the online shop design based on a template rooted in the company's niche market. After receiving a green light from the management, I implemented their online shop with a custom UX designed to allow the customers full customization of their order (this includes parameters such as size, colour, material and the content to be printed on the thesis covers) without any interaction with a order fulfilment representative, thus streamlining the process, reducing costs and eliminating human error.

After the online shop was up and running, I started a brand awareness campaign on multiple social media channels, where I created the marketing materials (photos, ads, banners and copywriting materials).

After the first year of the new brand's inception, the company recorded a 428% increase in sales compared to the prior year on the niche the new brand is addressing.

OmniGas was a startup in the cryptocurrencies sphere which strived to offer their customers better interest rates than anything seen in traditional banking.

I was tasked by the OmniGas Labs team with creating an eye-catching, minimalistic yet sleek landing page to help them express their product vision and utility to its target users.

Since user engagement was one of their core requirements, I tweaked the UX to include straightforward interest estimation widgets controlled by various parameters and configurations which display the compound interest forecast in a real-time chart.

I also designed and implemented their front-facing dashboard meant to display user's portfolio statistics.

Unfortunately, the project was never launched.